Digitalization is one of the key factors that bring about a company’s growth. It really is more than the treatment of magazine and using computers to log data – it can be about creating a new technique of doing business that focuses on customer satisfaction, internal interaction, and the flow info. It is regarding being better, gaining presence over business spend and making decisions with appropriate numbers, as well as connecting your entire team to a common mission that drives international growth.

This can be a dynamic process that improvements the ways firms create and capture worth in the marketplace. It can possibly accelerate the obsolescence of an firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive standing, firms has to be constantly conscious of digitalization’s influence on their BMs and the bordering business environment.

To explore the impression of digitalization on a firm’s BM, qualitative empirical data were accumulated from doze interviewees employed in two unique industries, auto and media. Due to the fact that both equally industries are seen as a different business models, this kind of research design allowed for a great in-depth comparison of how digitalization impacts the building blocks of the firm’s BM.

The interviews revealed that in the media industry, the impact of digitalization was felt many clearly with regards to value creation and value capture factors. This was typically due to the fact that the multimedia industry spots strong focus on the customer channel, therefore causing digitalization to have an early on impact on the company’s BM.

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